Category: Careers

EntertainmentLife & work SkillsLifestyle

The 2016 Essence Festival Makes Us A Little More Proud

The 2016 ESSENCE Festival attracted more than 450,000 multicultural attendees to New Orleans this Fourth of July weekend for its annual celebration featuring more than 100 performing artists and over 100 speakers—which included first-time appearances by Oprah Winfrey, Mariah Carey, Tyra Banks, Misty Copeland and many more.

The annual 4-day Festival, which took place June 30-July 3, featured entertainment, empowerment, and cultural experiences during the day and the world’s best performers each night.

Highlights of the 2016 ESSENCE Festival include:

Some of the biggest brands in the world engaged with consumers in the Ernest N. Morial Convention Center. Attendees had the opportunity to interact with brands like McDonald’s, Ford, Coca-Cola and more. The festival also featured empowerment sessions that focused on, Beauty & Style and Entrepreneurship, and Money & Power.

There were several pop-up shops, day parties and VIP events hosted by big brands to entertain social influencers in hopes to interact with them in a more emotional way.

I attended the McDonald’s VIP Pop up Shop Brunch at Essence Festival in a parking lot that was transformed into an outdoor club. The brunch featured a mobile restaurant where you could order your favorite breakfast items. Guest were greeted by McDonald’s servers who walked around with McCafe smoothies, French fries and apple snacks. Of course, I indulged. 🙂

22May
Careers

How Shyra Ely-Gash Styles Fashion Within Sports

Some people’s passions take them places they never dreamed of but for people like Shyra Ely-Gash it took her exactly where she wanted to go, to the top! She knew she loved fashion and basketball, and...

17May
Life & work SkillsSports

If I Win, We All Win

Willing to work hard, while also keeping a smile on the faces of complete strangers, Ebony Armstrong has all it takes to work in  the demanding field of sports. Now working for the Big Ten...

10May
Careers

How Quintin Wright Capitalized on his Internship to Become a Leader in Sports

Rising to the top at a rapid pace as a young professional, Quintin F. Wright Jr. obtained a highly competitive and ideal internship with the NCAA. While there, he networked and created relationships to...

10May
Entertainment

Breaking Into Entertainment, Don’t Wish to be Successful. EXPECT TO BE!

Unless you have been living under a rock for the past few years, you can’t help but notice how social media has changed the game of entertainment, sports and the world of marketing. Social media has...

20Apr
Careers

How NCAA Assistant Director, Sahar Abdur-Rashid Focuses on Faith and Family to Advance in Her Career

Dedicated to the often evolving and fast paced sport industry Sahar Abdur- Rashid has been successful in conquering the rigorous day-to-day operations behind the media it takes to produce NCAA...