ESSENCE: Let the Festivities Begin!

Since the early 90’s Essence Magazine, the well-known lifestyle magazine for African American women, has chosen New Orleans for its annual three-day event – the Essence Festival. Each year, the festival brings in the top performers and entertainers in the country, as well as a series of seminars created to empower African American men and women.

The 2016 Essence Festival’s weekend of empowerment seminars and concerts started on Friday morning in New Orleans.

The festival features free seminars at the Morial Convention Center covering topics such as health, beauty, family and relationships. Speakers at the seminars include Misty Copeland, Iyanla Vanzant, Bishop T.D. Jakes and Ava Duvernay. The one and only, Oprah Winfrey will make her first-ever Essence Festival appearance at 4 p.m. Saturday, July 02.

Every year big brands make their way to New Orleans for an opportunity to engage with one of the most important consumer – the African American female. Some of the big brands that have showed up and showed out this year are McDonald’s, Coca-Cola, Ford and Walmart to name a few.

Essence Festival isn’t just for big name brands, but also gives artists, writers, craftsmen, culinary artists, business-people and others a chance to show off their talents and sell their work.

This event is the largest gathering of African-American women in the United States, Are you at Essence Festival? Let us know.

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